Plant a seed and a tree shall grow. Born in a small apartment in South Africa in 1992, the business was co-founded by Jonathan Katz and Karen Liebmann. With a philosophy of creating relaxed and natural clothing in harmony with the worldwide return to nature, Earthchild has developed a distinctive look and stands apart from the dull and uninspired mass market.

Passionate about building brands with wholesome values, Earthchild believes in environmentally friendly, socially responsible clothing. Jonathan Katz, co-founder and managing director says “We feel strongly about building brands that are meaningful and convey our love of the Earth, social conscience and ethical values”. 

Earthchild believes that good business sense together with responsible, ethical values generate profits and produce happier, healthier communities.